Rhode Island
Average annual sales
$160,000
Items sold
4 million
An Oprah’s ‘Favorite’ athleisure brand embraces brown as the color of women’s wellness
Providence, RI
Roam Loud
Toyin Omisore was motived by her experience as a young dancer to “unapologetically create” an activewear brand that puts women that look like her at the forefront in their colors, design, and marketing. In 2020, Roam Loud was born to give girls a vision of what it looks like to be healthy, brown, and proud.
The athleisure company’s athletic apparel, designed by women of color for women of color, puts brown skin at the forefront in their colors, design, and marketing.
Omisore said she plans to grow her business in the Amazon store.
“I really want this brand to be more than just activewear. This is an ecosystem of health, wellness, encouragement, and empowerment,” she said.
The athleisure company’s athletic apparel, designed by women of color for women of color, puts brown skin at the forefront in their colors, design, and marketing.
Omisore said she plans to grow her business in the Amazon store.
“I really want this brand to be more than just activewear. This is an ecosystem of health, wellness, encouragement, and empowerment,” she said.