Oklahoma

Lindsay Manufacturing, a fourth-generation, family-run maker of central vacuum systems, has spent 70 years evolving alongside its customers. When the company decided to explore a direct-to-consumer approach, it launched an Amazon store featuring a wall-mounted garage vacuum designed for easy installation.

By using tools like A+ Content to showcase its Made-in-America products and long-standing craftsmanship, the company has connected with a new generation of customers, helping turn the garage vac into its best-selling product and opening up a new stream of growth.

Darren Reynolds says he knows something about small business that he’s leveraged to make millions: cost matters, but it’s not as important as time. Time to research, time to buy, time to ship, time to install and time to do it all over if the product fails to meet expectations.

Using this philosophy, Reynolds has grown Enbath, a commercial bathroom outfitter, into a multimillion-dollar business from the heart of Tulsa, keeping three employees busy supporting their Amazon store.