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Independent sellers
1,000
There are more than 1,000 independent sellers in Nebraska selling in Amazon’s store.
Average annual sales
$540,000
In Nebraska, average annual sales per independent seller was more than $540,000.
Items sold
11 million
Independent sellers in Nebraska sold more than 11 million items in 2023.
Lincoln retirees are the spice behind flourishing Caribbean brand
Lincoln, NE
Spice Isle Sauces
Steve and Heidi Nolan have come a long way from using a blow dryer to put labels on their signature Tropical Tamarind Gourmet sauce. The retired Nebraska grandparents, who bottled the flavors of their beloved vacations in Turks and Caicos, have expanded their small business, Spice Isle Sauces, beyond local gift shops and farmers’ markets. They’re now savvy Amazon sellers, leveraging tools like Fulfillment by Amazon (FBA) and A+ content to reach a global audience.