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Average annual sales
$310,000
In Nevada, average annual sales per independent seller was more than $310,000.
Items sold
55 million
Independent sellers in Nevada sold more than 55 million items in 2024.
Small Business Spotlight
‘Top 10 on Amazon’ is just the start for solopreneur taking over candle market
Reno, Nevada
Hemlock Park
Laid off from a startup during COVID, Mikey Kim had $500 and a lot of free time. The entrepreneur turned to a hobby he had developed during adolescence and bought candle and soap making supplies with his severance. Still on lockdown, he began selling his prototypes in the Amazon store and within a month, his candles sold out.

Kim leveraged the tools and services Amazon offers to make data-driven decisions to streamline and grow his business. This year, Kim bought land near his warehouse in Reno and plans to be one of the only commercial candle makers to grow and distill their own essential oils used in their products.