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New Mexico

Average annual sales
$60,000
In New Mexico, average annual sales per independent seller was more than $60,000.
Items sold
4 million
Independent sellers in New Mexico sold more than 4 million items in 2024.
Morrison Outdoors’ success translates to big wins for local nonprofits
Albuquerque, NM
Morrison Outdoors
Morrison Outdoors was built to keep parents in nature with their easy-to-pack sleeping bag for babies, but their latest efforts are helping to get new moms, Latinos and marginalized youth experiencing the more than 20 million acres of national forest and public lands New Mexico has to offer. Since the company was founded, Morrison Outdoors has used their sales in the Amazon store to fund causes that align with their mission.

“Having Amazon for a business our size is essential,” said Tavis Malcolm, owner and founder of Morrison Outdoors. “It’s nearly doubled what we do in sales.”