West Virginia
Average annual sales
$125,000
Items sold
1 milllion
Small Business Spotlight
Amazon for heirlooms: luxury and convenience can go hand-in-hand
Morgantown, WV
Prince of Scots
Tim Danser, president of Prince of Scots, is bringing attainable luxury to the Amazon store. The very first product Danser listed in his Amazon store was a $599 cashmere blanket that many didn’t think would sell.
“And it did very well,” said Danser. “We don’t see Amazon as a low-price retailer. While there are a lot of customers on Amazon that shop for price and value, our value is that we’re the best value on affordable luxury.”
Danser said Amazon makes it easy to be headquartered in Morgantown, West Virginia, while manufacturing in the UK and selling to customers in New York.
“And it did very well,” said Danser. “We don’t see Amazon as a low-price retailer. While there are a lot of customers on Amazon that shop for price and value, our value is that we’re the best value on affordable luxury.”
Danser said Amazon makes it easy to be headquartered in Morgantown, West Virginia, while manufacturing in the UK and selling to customers in New York.