
Washington, D.C.
Independent sellers
800
Average annual sales
$75,000
Items sold
3 million
Video 1 min
Pacers_final_smile.mp4
Pacers Running builds an omnichannel strategy with Amazon
Washington, D.C.
Pacers Running
Chris Farley, the owner of Pacers Running, turned his passion for running into an athletic shoe retailer with five Washington, D.C.-area brick-and-mortar shops and an online business with national reach. As an entrepreneur, getting started wasn’t easy at first, he says. And then “everything changed during the pandemic.
“I love retail, but retail is not going to come back to the way it was—and that’s fine. You’ve got to continue to evolve.” Today, Farley has built a successful omnichannel strategy between brick-and-mortar retail and selling shoes online.
“I love retail, but retail is not going to come back to the way it was—and that’s fine. You’ve got to continue to evolve.” Today, Farley has built a successful omnichannel strategy between brick-and-mortar retail and selling shoes online.