Hawaii

Husband and wife entrepreneurs, Robin Van Niekerk and Tatyana Cerullo, spent five years getting the formulation for their zinc-based reef-safe sunscreen just right. When they launched their Kōkua Sun Care line of products, their brand was instantly popular across Hawaii.

To scale beyond the islands, they chose to join Fulfillment by Amazon. Suddenly, customers from all over the country were choosing their sunscreen to protect both themselves and their local marine environment.