Montana

Michelle Huie founded VIM & VIGR after a physical therapist friend suggested compression socks for her tired legs. She saw a market full of clinical, uninspiring products ripe for reinvention. Huie spent a year developing stylish, medically validated compression legwear with a Taiwanese manufacturing partner, then launched on Amazon in 2014 and saw immediate sales. Using FBA, A+ Content, Brand Store, and Amazon Ads, she grew from a one-person garage operation to a 12-person team in Missoula, Montana. Along the way, she launched a nursing scholarship fund that has awarded $30,000 to healthcare workers.

From their headquarters in Bonner, Montana, Planetary Design transformed a simple innovation—an airless coffee storage container—into a global success story. Using Amazon’s global selling tools, the 22-person company expanded from a local business into an international brand, reaching coffee enthusiasts from Berlin to Tokyo.

“Back in 2016, we were doing about $2 million in annual sales,” said CEO Jess Nepstad. “Today, we’re at $10 million, with customers in multiple countries. That kind of growth wouldn’t have been possible without Amazon’s global selling program.”