Florida

Nathalie Valdes turned her therapeutic terrarium hobby into Creations by Nathalie, a family business that achieved 150% growth in two years. Starting on Amazon Handmade in 2019 to test products and gather customer feedback, she transitioned to the Amazon store in late 2020 for greater national visibility.By strategicallyusing Fulfillment by Amazon for shelf-stable kits and Fulfillment by Merchant for live succulent kits, the Miami-based business now ships to all 50 states. The multi-generational operation includes her husband managing IT and marketing, her brother handling fulfillment, and her mother helping during peak seasons—embodying three generations of the American dream.

After a decade of running his own flower business in Miami, Juan Palacio realized the traditional floral supply chain was broken. In 2015, he launched BloomsyBox, a subscription model that ships flowers directly from sustainable, rainforest-certified farms in Colombia and Ecuador, cutting out middlemen so customers get fresher blooms and farmers receive fairer wages.

After launching BloomsyBox in the Amazon store, Palacio saw the business grow with the help of seller tools like Amazon Ads and Brand Analytics, which helped him better understand customer demand and test new products.

“Amazon Ads gives us the ability to launch new products and get almost real-time feedback on how customers are responding,” he said. “That kind of feedback has allowed us to scale our business faster than we could anywhere else.”

Treelance Yoga founder Karina Catellani has a full schedule between balancing product design, social media strategy and customer inquiries for her yoga brand with teaching yoga classes at studios across Miami. To simplify her workload, she uses Amazon’s seller tools, giving her more time for what matters most.

“Amazon gives me the structure I need to stay organized and grow my business,” she said. “It’s what allows me to keep teaching yoga, which is my deepest calling, while helping others liver with greater balance.”

In 2016, entrepreneur and dog lover Rob Emery bought Snuggle Puppy, a little-known plush toy designed to soothe anxious dogs with a built-in heartbeat and heat pack. Shortly after launching in the Amazon store, the brand went viral—thanks to organic media coverage from outlets like BuzzFeed and USA Today.

Since then, Emery has grown the company 10x using Amazon’s ad tools, performance data, and fulfillment network. Today, Snuggle Puppy is Amazon’s best-selling plush dog toy, and a lifeline for shelter animals, new pet parents, and anxious pups alike.

As an LGBTQIA+ parent, Michaelene Cadiz knows there’s no one definition of family. What unites all parents of infants, though, are the milestones babies share—from teething and weaning to (hopefully) sleeping through the night. In 2016, the mom-turned-entrepreneur launched Bazzle Baby, a line of smart, stylish products designed to make early parenthood easier.

To help spread her brand’s message of inclusivity and love, Cadiz turned to Amazon—and has since reached millions of customers. With Amazon’s support, Bazzle Baby has grown tenfold in sales and amplified its mission: to support all kinds of families, at every stage of the journey.

Traditional models don’t work when you’re setting trends. It’s no longer about choosing between digital and physical presence, one location or another. Fazit’s using Amazon’s tools to be everywhere—from college campuses to concert venues, social media to shopping malls. It’s a model that creates jobs across regions, meets customers in their moment, and allows them to capitalize on every opportunity to build long-term growth.

“The future of retail isn’t about choosing between digital and physical presence,” said Aliett Buttelman, Fazit co-founder. “It’s about having partners like Amazon who understand that success comes from being everywhere your customers are, while creating jobs and opportunities along the way.”

When fans started relisting their Youtooz collectibles on Amazon, Austin Long, CEO of Youtooz, knew he had to rethink his sales strategy. In the first month of selling in the Amazon store, Long said the concern ‘Amazon would cannibalize his direct-to-consumer sales’ went away. Long learned that instead of buying on his website or the Amazon store, customers were doing both.

“We definitely find that on Amazon there’s a lot more gifting,” said Long. “There’s people buying it for someone else and we see a lot of repeat sales; someone orders something on our website and they really love it, so they’ll get a second one on Amazon,” said Long.

Years ago, as an architecture student at Florida A&M University, David Castro would buy plain t-shirts and bring them to life with paint, using the garments to tell empowering stories with artistic flair.

“The inspiration came from not having the finances to pay for things I thought were cool,” Castro said. Over time their canvas expanded to hats, which have since become what they call ‘crowns for the culture’ and the centerpiece of Dungeon Forward’s thriving business.

“Streetwear is not the first thought that comes to mind when you think of royalty, but the ideas that move the world and drive everything come from the street,” said Castro. With the Amazon Black Business Accelerator, Dungeon Forward is redefining streetwear and changing the perspective on what a crown could look and feel like.

Married couple Oliver and Alejandra James bring complementary personalities to their Miami-based baby product business, Ali+Oli.

“I handle most of the physical and she does most of the brain work,” Oliver said. “She’ll love that answer.”

As parents to three children, they were looking for ways to spend more quality time as a family and decided to start selling online, including in the Amazon store. The shift has given them the freedom to do more of what they love—focus on their family and expand their collection of innovative products, like their stackable snack bowl sets and star-shaped binky holders.