Idaho

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Independent sellers

2,000

There are more than 2,000 independent sellers in Idaho selling in Amazon’s store.

Average annual sales

$190,000

In Idaho, average annual sales per independent seller was more than $190,000.

Items sold

16 million

Independent sellers in Idaho sold more than 16 million items in 2023.

Toymaker finds success with quirky product that delivers a positive message for kids

Ketchum, ID

Randimals

When Idaho entrepreneur Nick Harman and his friend Casey Finegan had the idea of creating novelty stuffed animals, they wanted to build a brand that had a lasting, positive message.

As an advertising and marketing professional, Harman knew how to develop a brand story, but logistics and fulfillment were not his areas of expertise. He found the perfect partner in Amazon.