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Average annual sales
$235,000
In Idaho, average annual sales per independent seller was more than $235,000.
Items sold
17 million
Independent sellers in Idaho sold more than 17 million items in 2024.
Toymaker finds success with quirky product that delivers a positive message for kids
Ketchum, ID
Randimals
When Idaho entrepreneur Nick Harman and his friend Casey Finegan had the idea of creating novelty stuffed animals, they wanted to build a brand that had a lasting, positive message.

As an advertising and marketing professional, Harman knew how to develop a brand story, but logistics and fulfillment were not his areas of expertise. He found the perfect partner in Amazon.