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Independent sellers
5,500
There are more than 5,500 independent sellers in Oregon selling in Amazon’s store.
Average annual sales
$185,000
In Oregon, average annual sales per independent seller was more than $185,000.
Items sold
31 million
Independent sellers in Oregon sold more than 31 million items in 2023.
No time to wait: for startups like Olababy!, Amazon’s speed enables innovation
Portland, OR
Olababy!
When Paul Wang launched his Portland-based start-up Olababy in 2012, there was no doubt in his mind as to where he would sell his first product. From day one, it was Amazon; now, hundreds of products later, it’s still Amazon. Why? Because their sales cycle, he said, is built with small businesses in mind. It’s the competitive edge that small businesses need to compete with big brands, said Wang.

“Amazon is small business-friendly and perfect for inventive people. Our potential for business growth matches that of well-established corporations.”