Perspectives

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Fulfillment by Amazon solves rural manufacturer’s dirt road dilemma

Kentucky paint manufacturer overcame remote location challenges to build a $30 million business by leveraging Amazon’s nationwide fulfillment network.

May 20, 2025

3 min read
Next-Gen co-founders write a new retail playbook with Amazon

By making Amazon their flagship store, Fazit built a beauty brand that can capitalize on trends the moment they happen.

May 20, 2025

4 min read
Fulfilling their potential: Hey Buddy Hey Pal scales with Amazon

Using Amazon’s Multi-Channel Fulfillment as their operational engine, two friends from West Texas turned their Easter egg decorating toy into a $12 million business by confidently pursuing every marketing opportunity.

May 20, 2025

3 min read
The power of partnership: two decades of building national success and local impact

When Amazon opened its store to independent sellers 25 years ago, it created new possibilities for businesses across the country. One of many amazing examples that symbolizes this opportunity is Bluecorn Beeswax who grew from a mountain-town startup into a significant employer that’s building both national success and local prosperity.

May 20, 2025

5 min read
Scaling with Amazon, a small Montana business reaches the world

Using Amazon’s global selling tools, Bonner-based Planetary Design grew five-fold by bringing their innovative storage containers to coffee lovers from Berlin to Tokyo.

May 20, 2025

2 min read
From stale chips to space: Seattle inventor helps shape Amazon’s store

One of Amazon’s first independent sellers, DL Byron helped test the programs that would transform how small businesses reach customers nationwide, while building his own invention into a NASA-approved technology.

May 7, 2025

1 min read
Ohio dads turn dinner table idea into nationwide baby product success with Amazon

In less than a year, Happy Start’s affordable infant board books went from Amazon launch to top U.S. children’s hospitals.

Apr 29, 2025

1 min read
Fishing enthusiast-turned-entrepreneur reels in the sales with Amazon

The Fishoholic founder discovered a community of fish-loving customers through Amazon, making his fishing sunglasses a bestseller in the Amazon store.

Apr 25, 2025

1 min read
Educator-turned coffee CEO tells Java’s multi-origin story with Amazon

With Amazon A+ Content, the founder of Ezra Coffee Company blends history and heritage with bold flavor.

Apr 23, 2025

2 min read
A lifestyle brand born on a flower farm sees sales bloom with Amazon Handmade

After joining Amazon’s maker-only community, the founder of 1818 Farms has found a loyal customer base for her handcrafted bath and beauty products.

Apr 22, 2025

1 min read

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Amazon has delivered 25 million relief items since 2017—here’s how we’re ready to help when natural disasters strike

When hurricanes, wildfires, or other natural disasters strike, Amazon quickly meets community needs.

Jun 4, 2025

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New Amazon report shows small businesses have created millions of US jobs and built thriving communities

Independent sellers achieve a historic milestone, transforming retail and generating $2.5 trillion in sales in Amazon’s store.

May 20, 2025

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How Amazon uses AI innovations to stop fraud and counterfeits

Our fifth annual report highlights the continued success of our strategy to drive counterfeits to zero.

Mar 26, 2025

Amazon announces $100 million commitment to affordable housing in the City of Bellevue

New commitment aims to accelerate affordable housing development in Bellevue, supporting low-to-moderate income families.

Feb 27, 2025

How Amazon’s Disaster Relief hubs strengthen its emergency response capabilities around the world

Amazon now has a total of 15 Disaster Relief hubs around the globe. Here’s how they work, and what they offer to communities.

Feb 14, 2025

Amazon’s economic impact in the US

How our scale helps to lift local communities and drive innovation.

Feb 7, 2025

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Many sellers say ‘Amazon’s definitely the best bang for the buck.’ Here’s why.

Sellers can choose powerful add-on services from Amazon that drive their growth at a great price, enabling many sellers to make more money in Amazon’s store than in other sales channels.

Dec 19, 2024

How Amazon is investing in the US

Amazon’s investments are bringing good jobs and new opportunities to communities across America. See what’s happening in each state.

Dec 6, 2024

5 ways Amazon is giving back to communities across the US

We work with thousands of partners to address a range of critical social needs in our hometown communities and across the U.S.

Nov 12, 2024

Oprah’s Favorite Things 2024: 10 unique small businesses to shop in Amazon’s store

Amazon is celebrating 10 years of partnering with Oprah’s Favorite Things by shining a light on some of the incredible products from small businesses in our store.

Nov 1, 2024

Perspectives

From first-time entrepreneurs to global brands, Perspectives takes us inside the experience of independent sellers in the Amazon store.