Perspectives

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Educator-turned coffee CEO tells Java’s multi-origin story with Amazon

With Amazon A+ Content, the founder of Ezra Coffee Company blends history and heritage with bold flavor.

Apr 23, 2025

2 min read
A lifestyle brand born on a flower farm sees sales bloom with Amazon Handmade

After joining Amazon’s maker-only community, the founder of 1818 Farms has found a loyal customer base for her handcrafted bath and beauty products.

Apr 22, 2025

1 min read
New Yorker creates national brand with Amazon by bringing the outdoors inside

Apr 21, 2025

1 min read
Husband-and-wife entrepreneurs bring a Puerto Rican superfood to American tables with Amazon

After discovering the health benefits of breadfruit, the couple behind Amasar partnered with small farmers to create a nutritious, gluten-free flour blend.

Apr 10, 2025

3 min read
A travel-themed fragrance and lifestyle brand from LA takes flight with Amazon

The married couple behind TERMINAL B turned a romantic hobby into a global fragrance brand with tools like Fulfillment by Amazon.

Mar 27, 2025

3 min read
Nashville blogger goes from momfluencer to mompreneur with help from Amazon

After a decade as a beauty and parenting influencer, Mary Lawless Lee launched a skincare brand for new moms—using Amazon to tap into a new community of customers.

Mar 24, 2025

2 min read
For a Nashville guitar strings company, Amazon proved instrumental in connecting with new customers

Stringjoy takes great pride in its Nashville-manufactured, premium guitar strings. Amazon A+ Content helped the brand share its love of craft, and achieve 130% year-over-year growth.

Mar 4, 2025

3 min read
After beating cancer, an entrepreneur set out to make wellness taste like life’s best moments

Driven to make supplements people love, Be Amazing’s founders use Amazon data to craft innovative, crave-worthy flavors.

Feb 25, 2025

3 min read
How a Wisconsin garage startup leveraged Amazon to reach $7M in annual sales

BenShot founders credit the trust of Amazon’s store for transforming their weekend project into a thriving business.

Feb 13, 2025

3 min read
Close to the fires, these California small businesses are taking action to help their communities

From community outreach to funding pet evacuations, these small businesses who sell in the Amazon store are making disaster relief a top priority.

Feb 12, 2025

4 min read

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Amazon announces $100 million commitment to affordable housing in the City of Bellevue

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How Amazon’s Disaster Relief hubs strengthen its emergency response capabilities around the world

Amazon now has a total of 15 Disaster Relief hubs around the globe. Here’s how they work, and what they offer to communities.

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Amazon’s economic impact in the US

How our scale helps to lift local communities and drive innovation.

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Many sellers say ‘Amazon’s definitely the best bang for the buck.’ Here’s why.

Sellers can choose powerful add-on services from Amazon that drive their growth at a great price, enabling many sellers to make more money in Amazon’s store than in other sales channels.

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How Amazon is investing in the US

Amazon’s investments are bringing good jobs and new opportunities to communities across America. See what’s happening in each state.

Dec 6, 2024

5 ways Amazon is giving back to communities across the US

We work with thousands of partners to address a range of critical social needs in our hometown communities and across the U.S.

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Oprah’s Favorite Things 2024: 10 unique small businesses to shop in Amazon’s store

Amazon is celebrating 10 years of partnering with Oprah’s Favorite Things by shining a light on some of the incredible products from small businesses in our store.

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New study confirms large employers like Amazon create positive socioeconomic change across the US

New research by Oxford Economics found that investments from large companies led to new business growth and lower violent crime rates in counties across the U.S.

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How Amazon is supporting communities impacted by catastrophic flooding in Central and Eastern Europe

Amazon activates Disaster Relief Hub and provides rapid aid to regions following Storm Boris’ heavy rain and floods.

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Perspectives

From first-time entrepreneurs to global brands, Perspectives takes us inside the experience of independent sellers in the Amazon store.