Small businesses,
thriving communities

Amazon’s Black Business Accelerator is helping an innovative headwear company in Fort Lauderdale tell stories through crowns.
One of the most important programs that we leverage on Amazon is Fulfillment by Amazon. Amazon handles all of our shipping and handling to the customers for us. So that has allowed us to launch our games globally. We have our products in the UK, in Canada, in Australia.
— Alfred Mai, Founder & CEO of ASM Games
Amazon Advertising has been a fantastic tool. It’s a great way to get your product out in front of the customer very quickly. You can do it with video ads or search ads. There are a lot of options available.
— Angus Junkin, CEO of Garden Tutor
We actually sell on Amazon not just in the US but we’ve expanded with Amazon throughout the world. That’s been successful for us in terms of growing the business and getting our brand exposed to more people from different countries and different cultures.
— Alexander Fedorowicz, Founder & CEO of QRxLabs
I love Seller Forums—it has been a really nice resource to have. The community is pretty awesome. I usually spend an hour a day just seeing what challenges other sellers are facing.
— Scott Fleming, Owner & Inventor of Stoveshelf
At a glance: Selling in Amazon’s store
More than 60% of sales in Amazon’s store are from independent sellers - most of which are small and medium sized businesses
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Independent sellers employed over 1.8 million people in the U.S.
Independent sellers in the U.S. sold more than 4.5 billion items - an average of 8,600 every minute
Independent sellers in the U.S. averaged more than $250,000 in annual sales in Amazon’s store
More than 10,000 independent sellers surpassed $1 million in sales for the first time
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More than 330 million items were exported by U.S.-based sellers to customers in over 130 countries globally
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Shipping with FBA cost 70% less per unit than than comparable premium options offered by other U.S. fulfillment services
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The 5 most shopped categories from U.S. independent sellers in the Amazon store were 1. Health & Personal Care 2. Beauty 3. Home 4. Grocery 5. Apparel
Independent sellers, together with Amazon, donated over 160 million items through the Fulfillment by Amazon (FBA) Donations program
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