South Dakota

When Gretchen and John Hedrick left their careers to take over her father’s 50-year-old laundry detergent company, they transformed Forever New International into an Amazon success story. Now generating 70% of revenue through the Amazon store, the Sioux Falls, South Dakota manufacturer has scaled from a single product to 40-50 offerings while competing alongside industry giants. Using Amazon tools like Fulfillment by Amazon, Vine, and Seller Central forecasting,they’ve maintained five-star ratings across 5,000+ reviews while preserving made-in-America manufacturing—proving second-generation family businesses can thrive in the digital age.