New Jersey
Average annual sales
$450,000
Items sold
281 million
Broombi founder says tools to protect intellectual property are saving small businesses
Fort Lee, NJ
Broombi
It’s a sign of success, but one that could spell disaster for many small businesses. The more popular the product, the more likely it is for counterfeiters to try and steal a share of their business. For Brian Yoo and his patented bristleless broom, Broombi, stopping bad actors would be a full-time job without the support of Amazon’s Brand Registry services.
“Patent infringement is actually the biggest challenge for us as a business,” said Yoo. “It’s not advertising, figuring out the supply chain or even customer acquisition.”
“Patent infringement is actually the biggest challenge for us as a business,” said Yoo. “It’s not advertising, figuring out the supply chain or even customer acquisition.”