South Carolina
Average annual sales
$125,000
Items sold
17 million
Tasting Gullah culture one flavorful bottle at a time
Charleston, SC
Lillie’s of Charleston
The savory recipes passed down through generations of Tracey Richardson’s family have since become staples of Lillie’s of Charleston, a Black- and woman-owned business that makes and sells specialty barbecue sauces, hot sauces, spice mixes and, most recently, seasoned popcorn.
After more than a decade of enjoying popularity in regional restaurants and specialty food shops in the Southeast, Lillie’s of Charleston turned to Amazon to handle their growing fulfillment needs. Sales tripled in that first year, with orders from as far away as Alaska.
“Amazon is basically our focus group, marketing tool and our way of being able to introduce a product to the whole country,” Richardson said.
After more than a decade of enjoying popularity in regional restaurants and specialty food shops in the Southeast, Lillie’s of Charleston turned to Amazon to handle their growing fulfillment needs. Sales tripled in that first year, with orders from as far away as Alaska.
“Amazon is basically our focus group, marketing tool and our way of being able to introduce a product to the whole country,” Richardson said.