North Carolina
Average annual sales
$200,000
Items sold
64 million
Father and son turn a love of hot peppers into a multimillion-dollar hot sauce sensation
Gastonia, NC
Elijah’s Xtreme
In 2003, when six-year-old Elijah Morey asked his father if he could be the youngest person to eat the hottest pepper in the world, his dad let him start with a banana pepper from the backyard garden. Morey never imagined that, 21 years later, his obsession would become Elijah’s Xtreme Ghost Pepper Sauce, the number-one product in its category in the Amazon store within 18 months of launching.
This sauce, and the eight products that followed, have become so popular in the Amazon store that Elijah’s Xtreme will exceed $1 million in sales this year alone.
“We’re going to be the biggest hot sauce brand in the world. We have not come this far without becoming the number-one brand—and my benchmark for being number-one is being number-one in the Amazon store.”
This sauce, and the eight products that followed, have become so popular in the Amazon store that Elijah’s Xtreme will exceed $1 million in sales this year alone.
“We’re going to be the biggest hot sauce brand in the world. We have not come this far without becoming the number-one brand—and my benchmark for being number-one is being number-one in the Amazon store.”