New Hampshire
Independent sellers
1,500
Average annual sales
$260,000
Items sold
12 million
Amazon is part of Badger’s 100-year vision as they innovate skin care
Gilsum, NH
Badger
There’s a theme at Badger’s headquarters in rural Gilsum, New Hampshire, and it’s quality and legacy. There’s no exit strategy present, no short-term definition of success. Every decision is based on what will be best for the next generation, for the community, the company and their 85 employees.
That hasn’t changed now that the second generation is leading the company. If you ask co-CEO Rebecca Hamilton, who runs the company with her sister, Emily Schwerin-Whyte, they’re doubling down on their roots in a 100-year bet that they’ll be number-one in a whole new category of skin care.
And if they’re successful, they know exactly where to direct the spike in customer orders: Amazon.
That hasn’t changed now that the second generation is leading the company. If you ask co-CEO Rebecca Hamilton, who runs the company with her sister, Emily Schwerin-Whyte, they’re doubling down on their roots in a 100-year bet that they’ll be number-one in a whole new category of skin care.
And if they’re successful, they know exactly where to direct the spike in customer orders: Amazon.