Product Opportunity Explorer
Product Opportunity Explorer helps independent sellers identify unmet demand and new growth opportunities. With this tool, sellers can analyze trends in customer searches, purchases, reviews, pricing, and more. With new AI capabilities, the tool analyzes billions of customer interactions—searches, clicks, and purchases—while considering their existing portfolio to deliver clear recommendations on similar but unique products. Sellers can see which features matter most, where demand is trending, and what customers expect to pay right away—insights that once required weeks of research. With one of its capabilities, Unmet Demand Insights, sellers can see where customer needs aren’t being met. For example, identifying that customers searching for cooling beach chairs want specific features like ventilated fabric, sun canopies, and solar-powered fans.
Watch how sellers use the Product Opportunity Explorer
“What used to require hours of research or paying thousands of dollars to trend consultants just to get a best guess now happens in minutes, and it’s on steroids. Product Opportunity Explorer gives you first-party data, straight from Amazon. We’re not relying on estimates anymore. We know the data is real, and I am using it to grow my business.”
— Mohamad Sam, Owner, purifyou LLC
Perspectives
Inside the seller experience
Inside the seller experience
AI seller tools multiply time by 20 for GEN-Y Hitch, transforming small-town manufacturer into global brand.
GEN-Y Hitch
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Nappanee, IN
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Los Angeles, CA
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Twin Falls, ID
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Renton, WA
Explore our programs
Amazon resources to fuel the growth of independent sellers
Product Opportunity Explorer helps independent sellers identify unmet demand and new growth opportunities. With this tool, sellers can analyze trends in customer searches, purchases, reviews, pricing, and more. With new AI capabilities, the tool analyzes billions of customer interactions—searches, clicks, and purchases—while considering their existing portfolio to deliver clear recommendations on similar but unique products. Sellers can see which features matter most, where demand is trending, and what customers expect to pay right away—insights that once required weeks of research. With one of its capabilities, Unmet Demand Insights, sellers can see where customer needs aren’t being met. For example, identifying that customers searching for cooling beach chairs want specific features like ventilated fabric, sun canopies, and solar-powered fans.
With Amazon Supply Chain Services (ASCS), Amazon is opening its full portfolio of freight, distribution, fulfillment, and parcel shipping capabilities to businesses of all types and sizes, not only Amazon sellers. With ASCS, Amazon is expanding its third-party logistics capacity to support businesses in industries such as health care, automotive, manufacturing, and retail. Any business can now move, store, and deliver everything from raw materials to finished products using the same supply chain that supports Amazon and independent sellers.
With Amazon’s listing creation tool, independent sellers can create high-quality product listings by describing their products in just a few words, uploading an image, or providing a URL from their existing website. The tool generates titles, bullet points, and descriptions using customer insights and shopping data that resonate with customers.
Seller University is a free educational resource designed to empower independent sellers to create successful businesses. Sellers can learn how to list, price, fulfill, and advertise with Amazon, or explore advanced topics to take their selling to the next level. With videos and downloadable guides that span across 35 topic areas in 21 languages, sellers can stay up to date on tools, processes, and opportunities.