Impact
Hundreds of millions of customers purchase from the small and medium-sized businesses that sell in Amazon’s store, fueling the success of these businesses and directly benefiting their communities. These independent sellers serve as important accelerants by providing avenues for upward mobility, skill development and economic growth.
Use the dropdown or interactive map below to view state-level data and stories from independent sellers across the country
Small Business Empowerment Report
At a glance: Selling in Amazon’s store
More than 60% of sales in Amazon’s store are from independent sellers - most of which are small and medium-sized businesses
Independent sellers employed over 1.8 million people in the U.S.
Independent sellers in the U.S. sold more than 4.5 billion items - an average of 8,600 every minute
Independent sellers in the U.S. averaged more than $250,000 in annual sales in Amazon’s store
More than 10,000 independent sellers surpassed $1 million in sales for the first time
More than 330 million items were exported by U.S.-based sellers to customers in over 130 countries globally
The 5 most shopped categories from U.S. independent sellers in the Amazon store were
1. Health & Personal Care 2. Beauty 3. Home 4. Grocery 5. Apparel
1. Health & Personal Care 2. Beauty 3. Home 4. Grocery 5. Apparel
Shipping with FBA costs 70% less per unit than than comparable premium options offered by other U.S. fulfillment services
Independent sellers, together with Amazon, donated over 160 million items through the Fulfillment by Amazon (FBA) Donations program
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