More than 60% of sales in Amazon’s store come from independent sellers—most of which are small and medium-sized businesses.

“We are excited to share Amazon’s 2022 Small Business Empowerment Report, which further highlights the success of independent sellers in Amazon’s store and the innovations and partnerships helping drive their growth. We have been investing in the success of small businesses for the past 23 years, and together, we are building the most successful partnership in retail history. However, it is still Day 1 as we continue to challenge ourselves to invent and support even greater success for small businesses in the future.”

Dharmesh M. Mehta, Vice President, Worldwide Selling Partner Services

At a glance: Selling in Amazon’s store
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Growing brands
Brand owners grew sales more than 20% year-over-year
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260 million products
Over 260 million products exported globally by U.S.-based sellers
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Top 5 categories for sellers
Health & personal care, Home, Beauty, Grocery and Apparel are the top five categories by sales
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Free educational content for sellers
Amazon Seller University offers hundreds of thousands of hours of free educational content for sellers at all stages of their journey
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Fulfillment by Amazon (FBA)
Shipping with FBA costs 30% less per unit than standard shipping options offered by major U.S. carriers and 70% less per unit than their premium options comparable to FBA
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Billions loaned to support sellers
In 2022, Amazon and our third-party lending partners lent $2.1 billion to independent sellers
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1.5 million U.S.-based jobs
In 2022, Amazon sellers created 1.5 million U.S.-based jobs
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All 50 States and Washington, D.C.
There are Amazon independent sellers in all 50 states and Washington, D.C.
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100 million products donated
Independent sellers donated nearly 100 million products through the FBA Donations program
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