Daria Walsh is already working on her next invention. She won’t say exactly what it is yet, but she knows customers are looking for it. Product Opportunity Explorer, which uses AI to help sellers identify customer demand and unmet needs in Amazon’s store, showed her.
“Product Opportunity Explorer helped me see what people in my niche are actively trying to solve and has guided my new product ideas in jewelry solutions that I will be bringing to market soon,” she said.
It’s the same data-first approach that built her first product.
Walsh wanted to shorten a necklace she loved so it would sit right with different necklines. The problem was simple, but nothing on the market solved it. Most necklace shorteners were designed for pearls or thicker links. DIY fixes like tape looked messy. Permanent alterations by a jeweler were expensive. And none of it worked for thin, tightly woven chains like rope, snake, or cable styles.
Walsh uses Brand Registry’s Search Query Performance reports to learn how customers search for her patented necklace shorteners
“I created my own solution and Infinity Clips was born,” said Walsh. “Necklace shorteners made specifically for thin, tightly woven chains, designed to temporarily adjust the length so your necklaces work with any neckline and let you fine-tune individual chains for a perfectly layered look.”
Walsh patented the design and started selling in Etsy from her small town of Doylestown, Pennsylvania. She handled everything herself, packing orders from her home, dropping them off at her local post office, and answering customer emails. The product resonated. Customers loved it. “There’s a real person who cares behind what my customers are buying,” she said.
But other stores couldn’t tell her what people were searching for and not finding. It couldn’t show her where the gaps in the jewelry accessories category were, or what problems customers were trying to solve that no one had addressed yet.
When she brought Infinity Clips to Amazon, that changed.
Amazon’s AI-powered research seller tools gave Walsh visibility she’d never had before. “I’ve grown organically on Amazon by learning how customers actually search for my products using the research tools inside Brand Registry, especially the Search Query Performance and Search Catalog Performance reports,” she said. Those reports decode what customers are typing into the search bar, what they click on, and what products convert to sales.
Walsh uses Amazon Patent Evaluation Express (APEX), part of Brand Registry, to resolve patent disputes in about 30 days and protect her designs as the brand grows
Walsh didn’t need a big advertising budget. She needed data. And the data showed her not just how to sell what she’d already built, but what to build next and how to protect it.
Through Amazon Patent Evaluation Express (APEX), a program that allows patent owners to resolve infringement disputes in approximately 30 days for a fraction of the cost of federal litigation, Walsh can defend her intellectual property as the brand grows. It’s part of Brand Registry, Amazon’s program that helps sellers protect their intellectual property.
Walsh is one of more than 2 million independent sellers in Amazon’s store, who account for more than 60% of sales, according to Amazon’s 2025 Small Business Empowerment Report. Most are small and medium-sized businesses.
When she started the journey, Walsh had no idea how few patents were held by women. According to the U.S. Patent and Trademark Office, women represent roughly 12 to 13% of patent inventors in the United States. “Hearing that, completely shifted how I saw my role as an inventor and business owner,” she said.
“I’ve made a point to share my experience openly and encourage other women who have ideas but don’t know where to begin,” Walsh said. “I want people to realize you don’t need to be an engineer or a big company to create something new. If my path helps make the process feel less intimidating for someone else, that means a lot to me.”