Programs

Through Amazon Lending, Amazon connects eligible sellers with trusted third-party providers to get financing so they can invest in what matters most for their businesses. Through invitations to eligible sellers, Amazon connects them with trusted third-party financing providers offering term loans, merchant cash advances, and lines of credit—often with no credit check required and in a range of financing options with flexible repayment terms. Sellers can apply through a streamlined process, receive decisions quickly (sometimes in seconds), and access funds within days of approval. With financing tailored to their business needs, sellers can free up cash flow, plan with confidence, and grow on their own terms.

To support growing craft communities and to facilitate successful business ventures, Amazon Handmade provides an opportunity for independent sellers to offer their unique, handcrafted products to customers around the world.

Seller University is a free educational resource designed to empower independent sellers to create successful businesses. Sellers can learn how to list, price, fulfill, and advertise with Amazon, or explore advanced topics to take their selling to the next level. With videos and downloadable guides that span across 35 topic areas in 21 languages, sellers can stay up to date on tools, processes, and opportunities.

Amazon Global Logistics is a door-to-door ocean and air freight transportation program that enables sellers to ship inventory directly from manufacturers to FBA and Amazon Warehousing and Distribution with reduced landed costs and competitive rates.

The new product launch guide was designed to help sellers reach bestseller status using Amazon tools already at their fingertips—from powerful customer insights and simpler launches to faster feedback and the ability to scale winners while minimizing losses.

Through Sellers in Your Community (SIYC), Amazon connects small and medium-sized businesses with meaningful opportunities to share their entrepreneurial journeys and expertise within their local communities. By facilitating speaking engagements, networking events, and visibility with local organizations and elected officials, Amazon helps position participating business owners as the community leaders they truly are.

With Amazon Supply Chain Services (ASCS), Amazon is opening its full portfolio of freight, distribution, fulfillment, and parcel shipping capabilities to businesses of all types and sizes, not only Amazon sellers. With ASCS, Amazon is expanding its third-party logistics capacity to support businesses in industries such as health care, automotive, manufacturing, and retail. Any business can now move, store, and deliver everything from raw materials to finished products using the same supply chain that supports Amazon and independent sellers.

With Amazon’s listing creation tool, independent sellers can create high-quality product listings by describing their products in just a few words, uploading an image, or providing a URL from their existing website. The tool generates titles, bullet points, and descriptions using customer insights and shopping data that resonate with customers.

A+ Content is a tool that helps independent sellers showcase their products and share their brand’s story on product detail pages by adding videos, enhanced images, customized text placements, shoppable comparison charts, and more. These elements help shoppers make more informed purchase decisions—creating a consistent brand experience at a key point in the customer journey.

Product Opportunity Explorer helps independent sellers identify unmet demand and new growth opportunities. With this tool, sellers can analyze trends in customer searches, purchases, reviews, pricing, and more. With new AI capabilities, the tool analyzes billions of customer interactions—searches, clicks, and purchases—while considering their existing portfolio to deliver clear recommendations on similar but unique products. Sellers can see which features matter most, where demand is trending, and what customers expect to pay right away—insights that once required weeks of research. With one of its capabilities, Unmet Demand Insights, sellers can see where customer needs aren’t being met. For example, identifying that customers searching for cooling beach chairs want specific features like ventilated fabric, sun canopies, and solar-powered fans.

Amazon Accelerate is Amazon’s annual seller conference, where independent sellers discover ways to grow their businesses and expand their networks. Building on more than 25 years of innovation, Amazon provides sellers with exclusive content, expert-led trainings, the opportunity to connect directly with Amazon teams and fellow sellers—including one-on-one meetings with subject matter experts, networking events, and more.

With Subscribe & Save, Amazon customers and Amazon Business customers subscribe to automatic, recurring deliveries of products they purchase regularly—and save up to 15% depending on the discount tier. For independent sellers, Subscribe & Save drives predictable, recurring revenue and higher customer lifetime value through repeat purchases and reduced churn.