Programs

Independent sellers leverage Amazon’s powerful capabilities to build, grow, and scale their businesses. For decades, Amazon has innovated on behalf of sellers and, every year, invests billions in programs, people, and resources to fuel their growth.

Featured programs
Person interacting with the mobile version of the Product Oportunity Explorer
Product Opportunity Explorer
With the Product Opportunity Explorer tool, independent sellers can use up-to-date Amazon data to identify unmet demand and new growth opportunities for their businesses.
woman uses her ipad to list her products while behind her is a spread of her inventory
Product listings with gen AI
With Amazon’s listing creation tool, independent sellers can create high-quality product listings by describing their products in just a few words, uploading an image, or providing a URL from their existing website. The tool generates titles, bullet points, and descriptions using customer insights and shopping data that resonate with customers.
independent seller submitting content through the A+ Content portal
Gen AI–powered A+ Content
A+ Content is a tool that helps independent sellers showcase their products and share their brand’s story on product detail pages by adding videos, enhanced images, customized text placements, shoppable comparison charts, and more. These elements help shoppers make more informed purchase decisions—creating a consistent brand experience at a key point in the customer journey.
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Seller Assistant
Seller Assistant is an AI-powered business partner that proactively looks out for and assists independent sellers across every aspect of how they sell in Amazon’s store. With deep knowledge about selling and shopping, as well as sellers’ specific business needs and goals, Seller Assistant provides tailored insights and recommendations, and with permission from the seller, takes action on their behalf. As an expert in inventory optimization, advertising strategy, compliance, and more, Seller Assistant saves independent sellers time and money.
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IP Accelerator
Brand Registry includes tools like IP Accelerator, which connects brands with Amazon-vetted legal service providers. Through this program, brands get competitive rates, trademark their brand name and logo, and enroll faster in Brand Registry.
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Fulfillment by Amazon
For almost 20 years, Fulfillment by Amazon (FBA) has helped independent sellers save time, reduce costs, and grow their businesses. FBA is a program that lets sellers outsource order fulfillment to Amazon and offer customers free, two-day shipping through Prime, enabling them to offload operational burdens and focus on scaling their businesses and creating new products. Amazon launched more than 20 AI-powered FBA tools for sellers in 2025, including AI Packaging Recommendations that use multimodal analysis of weight, dimensions, and materials for optimal unit-packaging and shipment-packing to save sellers money on shipping.
27 Results
27 Results
Programs
Categories
  • AmazonSPS_BrandQ4_2025_Photoshoot_D82D82A2.png
    Amazon Partner Carrier program
    The Amazon Partner Carrier program provides seamless and scalable domestic inbound shipping options to get inventory into Amazon’s US fulfillment and distribution networks—saving sellers time and effort. Sellers get competitive, pre-negotiated rates and national coverage from the same trusted carrier network that Amazon uses, with the ability to select their preferred partner carrier.
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    Veeqo
    Veeqo is Amazon’s free multichannel shipping software that helps independent sellers manage orders from Amazon and beyond—all in one place. Sellers get instant access to pre-negotiated discounted carrier rates and can streamline their entire fulfillment workflow from label purchasing to real-time inventory sync across multiple warehouses. With Veeqo’s Profit Analyzer, sellers can unify sales, fees, cost of goods, and ad spend data to see true profitability, wherever they choose to sell.
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    Amazon Lending
    Through Amazon Lending, Amazon connects eligible sellers with trusted third-party providers to get financing so they can invest in what matters most for their businesses. Through invitations to eligible sellers, Amazon connects them with trusted third-party financing providers offering term loans, merchant cash advances, and lines of credit—often with no credit check required and in a range of financing options with flexible repayment terms. Sellers can apply through a streamlined process, receive decisions quickly (sometimes in seconds), and access funds within days of approval. With financing tailored to their business needs, sellers can free up cash flow, plan with confidence, and grow on their own terms.