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Perspectives
From first-time entrepreneurs to global brands, Perspectives takes us inside the experience of independent sellers in the Amazon store.
A 50-year-old family laundry detergent business found new life by embracing Amazon
Apr 24, 2026
2 min read
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229 results
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Hatching a dream: How a young entrepreneur built a $10 million global poultry equipment brand
By leveraging Amazon’s seller tools, including Ads, Brand Registry, and dual fulfillment, Ryan Flanagan scaled Hatching Time from $1 million in first-year sales to a $10 million brand expanding across three continents.
Mar 13, 2026
4 min read
From test batch to top 10: A candlemaker achieved glowing sales using Amazon to fulfill orders
The founder of natural candle company Hemlock Park sold his first batch of 500 handmade wares using Fulfillment by Amazon. He’s since sold over a million.
Mar 12, 2026
3 min read
Follow the grain: How a woodworking business grew 300% by tracking trends
When Schafer Art Studio’s wooden sign business started to dry up, the founders turned to Amazon data to expand their product line.
Mar 11, 2026
4 min read
This Pennsylvania entrepreneur turned dog birthday cakes into a million-dollar business with help from Amazon
Kelly Costello started Puppy Cake in her Pittsburgh apartment in 2007. After switching to Fulfillment by Amazon in 2010, her sales exploded from 100 units per month to thousands—transforming her side project into a woman-owned manufacturing business that now operates from a 20,000-square-foot facility in rural Pennsylvania and generates 65% of its revenue through the Amazon store.
Mar 9, 2026
4 min read
How Amazon helped a newborn baby brand experience a big growth spurt
Starting with a single product, NODNAL Co.’s husband-and-wife founders used Amazon reviews and tools to refine their designs and expand their lineup of baby essentials.
Mar 9, 2026
2 min read
Sports nutrition brand achieves 140% growth on Amazon
Revolution Nutrition relaunched on Amazon in 2023 post-COVID, using seller tools to drive 140% year-over-year growth and a 2,000+ subscriber base.
Feb 26, 2026
3 min read
Quebec mom turns trash frustration into thriving reusable brand
Quebec entrepreneur Juliane Thiffeault grew Kangoo to C$80K in sales using Amazon tools, while planting 200 trees & employing disabled workers.
Feb 20, 2026
3 min read
How the inventors of a Spanish-language card game translated game night into success
Using Amazon’s seller tools, the founders of Yo Sabo are bringing laughter, language, and Latino pride to living rooms across America.
Feb 19, 2026
2 min read
Calgary inventor turned a new selling strategy into 9x growth and a global expansion plan
Tools4Boards became an independent Amazon seller in 2025, opening doors to global reach, rapid testing, and insights fueling innovation.
Feb 18, 2026
3 min read
He reinvented the sleeping bag, then used Amazon tools to build his brand into a seven-figure company
To overcome skepticism for his wearable sleeping bag, the founder of Selk’bag leaned on Amazon A+ Content to build excitement for his brand.
Feb 6, 2026
3 min read
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