In 2011, sisters Jordan Catapano and Jocelyn Dunn sold a book in Amazon’s store called This Girl Walks Into a Bar: A Women’s Guide to Professional Bartending and Home Mixology. They created a cocktail blog to support it. In 2016, they launched a bartending company for private events across Southern California and from there discovered an untapped opportunity.
“Our bartending clients would often ask for better-tasting mixer recommendations and they just didn’t exist,” said Catapano. “We began batching and delivering Margarita mix ourselves. It became popular enough that we decided to produce about 100 cases and sell it to local stores.”
In 2021, This Girl Walks Into A Bar formed a separate mixer company. Today they produce three certified organic, non-alcoholic mixers: Margarita Mix, Bloody Mary Mix, and Pineapple Mint Mojito Mix. All are low sugar, vegan, gluten-free, and free from dyes, gums, and artificial flavors.
This mission of This Girl Walks Into A Bar is to create high-quality, non-alcoholic, and responsibly sourced organic mixers for any age and every lifestyle. Their three flagship flavors are Margarita, Bloody Mary and Pineapple Mint.
The brand name came from the book. The customer base came from Amazon.
When it was time to grow the mixer company, the sisters returned to the same store where they’d sold their first product a decade earlier. But this time, they had access to tools that didn’t exist in 2011.
Amazon Ads let them test and learn without a large budget. “We learned that [with Amazon] you don’t need to have a huge advertising budget to see results with keywords,” said Catapano. “We started off by just spending 25 cents per keyword to learn the system, and to find out which words were driving more sales.”
That small investment taught them which search terms converted into purchases. But the reports told them something even more valuable: where their customers are.
“We rely heavily on Amazon reports to learn about where our consumers are based,” Catapano said. “This helps to guide our social media marketing for both Amazon, and our brick-and-mortar stores.”
That geographic data became a bridge between their online and offline business. When the reports showed consistent orders shipping to specific states, the sisters knew where demand existed before their distributor ever got there. Amazon became the proof of concept for physical retail expansion.
I’d love Amazon shoppers to know that when they purchase a product with the small business symbol below it, they are choosing to support a little company that is built by real people who are deeply invested in quality and community.
Their California-made bottles now ship regularly to Ohio, Pennsylvania, Tennessee, and Florida. “It’s clear that there’s a strong appetite for better-for-you mixers nationally, and Amazon is helping us connect with those consumers who want a cleaner, healthier cocktail or mocktail experience,” said Catapano.
The sisters are among the independent sellers in Amazon’s store who collectively account for more than 60% of sales, according to Amazon’s 2025 Small Business Empowerment Report. Most are small and medium-sized businesses, and many are represented in the store by Amazon’s Small Business badge.
“I’d love Amazon shoppers to know that when they purchase a product with the small business symbol below it, they are choosing to support a little company that is built by real people who are deeply invested in quality and community,” said Catapano. “Their small choice to pick us has a much larger impact than they might realize.”