Perspectives

An Idaho essential oil company is using Amazon’s AI tools to do more good

Plant Therapy has donated more than $6 million to its community since its founding. The tools it uses to sell in Amazon’s store are helping make sure that number keeps climbing.

Apr 8, 2026

3 min read

From the edge of Alaska, a kelp brand reaches the nation

Surrounded by mountains and ocean, Barnacle Foods co-founders Matt Kern, Lia Heifetz, and Max Stanley turned Alaska’s coastal kelp into a thriving national brand, with Amazon handling the logistics that geography made nearly impossible.

Apr 6, 2026

5 min read

VIM & VIGR is not your grandma’s compression sock

Michelle Huie spent a year perfecting stylish, medically validated compression legwear. Then she launched VIM & VIGR in Amazon’s store in 2014 and built a 12-person business in Montana that ships tens of thousands of socks a month.

Mar 31, 2026

4 min read

A Colombian-born entrepreneur grew his love of flora into a blooming subscription brand

For the founder of BloomsyBox, flowers are a means of connection and community empowerment. With Amazon’s seller tools, he grew both alongside his business.

Mar 30, 2026

2 min read

A beverage entrepreneur turned a health setback into a $12M soda brand in Amazon store

After being diagnosed with pre-diabetes, Perfy’s founder set out to create a sugar-free soda that brings the flavor. With Amazon seller tools like Subscribe & Save, he’s reached a loyal fan base.

Mar 26, 2026

2 min read

Miami mom turned therapeutic terrariums into a national brand

When Nathalie Valdes needed peace as a busy mom of three, she found it in terrariums. With strategic use of Amazon’s fulfillment tools and customer feedback, she transformed her therapeutic hobby into Creations by Nathalie—a multi-generational family business that grew 150% in two years and now ships nationwide.

Mar 24, 2026

3 min read

Made in North Dakota: A family farm turns to Amazon to prove American-made pasta is as good as Italian

Using Amazon’s storytelling tools—and wheat varieties grown on their family farm—the sister-founders of Three Farm Daughters started a farm-to-pantry movement, and 500% sales growth.

Mar 23, 2026

3 min read

Former Army pilot launched laundry business, Amazon helped it soar

By leveraging Amazon’s fulfillment services, Subscribe and Save, and Brand Registry, Chris Videau scaled Sheets Laundry Club from a four-person operation to a business now opening its own U.S. manufacturing facility and serving 60,000 subscribers.

Mar 20, 2026

4 min read

These founders loved their small town. So they built an optics brand to support it.

Facing a buyout that would force them to move, the founders of Maven decided they’d rather build a local company to support their community, using Amazon’s tools to scale nationwide.

Mar 19, 2026

3 min read

With a goal to make his farm sustainable, a Kansas farmer turned to Amazon—and grew 30% year-over-year

The founder of Princeton Popcorn launched direct on Amazon, transforming a half-million-pound harvest into a nationwide business.

Mar 13, 2026

3 min read

Perspectives

From first-time entrepreneurs to global brands, Perspectives takes us inside the experience of independent sellers in the Amazon store.