When Juliane Thiffeault became a mom, she loved the convenience of baby food pouches for travel and activities. But watching the mounting pile of single-use packaging in her trash frustrated her. She searched for reusable alternatives but came up empty. So, in 2022, she created her own reusable solution. Kangoo, named after the mother kangaroo’s pouch used to nourish her baby, is a line of reusable food pouches designed in unique hand drawn illustrations.
Six months after launching Kangoo’s direct-to-consumer website, Thiffeault expanded to selling in the Amazon store. It took time to understand compliance requirements for baby products, but she quickly learned about laboratory testing and certification requirements. She now has nine product listings, including brushes and dry racks for the pouches. She’s also seeing 30 percent year-over-year sales growth.
“I’m really proud today to say that my products are 100% safe, and I now have built a solid, compliant brand, and I can be like the big ones on Amazon,” she said.
The business generated C$80,000 in Amazon sales in 2025, representing 50% of her total revenue and reaching customers throughout Canada and the U.S., and in 150 retail locations across Quebec. She’ll soon start selling in France, and plans to explore selling in other European countries.
Based in Nicolet, Quebec, a town of 8,700 people that’s two hours from Montreal, Thiffeault runs her business from home while pregnant with her third child and working as a supply teacher.
Thiffeault said Amazon has helped her expand her business and customer base beyond Quebec and French-speaking Canadian communities. Before Amazon, all of her social media content and community connections were entirely in French, limiting her reach.
“We have a really nice community of French-Canadian moms but it’s a really small community. I needed help to go beyond this,” Thiffeault explained. “It’s really a big step for me to get out of Quebec. I don’t think I could do it without Amazon.”
She’s tapped into Amazon’s seller tools to help her run and expand her business, including tools that help with fulfilling orders to reach parents looking for sustainable food storage.
Fulfillment by Amazon (FBA), which provides the storage, picking, packing, fulfillment, and customer service for orders, proved transformative, removing what Thiffeault called a “huge operational charge.” FBA’s AI-driven inventory forecasting tells her precisely how many units she needs, and by what date, helping her coordinate with suppliers.
She also takes advantage of Amazon’s Vine program to build trust with new customers. Amazon Vine allows sellers to access a community of trusted Amazon shoppers—called Vine Voices—who share their honest product experiences. Kangoo products have gone through Vine to generate approximately 30 reviews within the first month, dramatically accelerating product success.
“The Vine program is really amazing, especially for small businesses that want their products to be known,” she added.
She’s now expanding beyond food pouches to educational products. Her newest offerings include a magnetic routine board that helps children follow morning and evening routines. She’s also launching a foldable booster seat designed to help parents when traveling.
“I design products based on needs I discovered when I became a mom,” Thiffeault explained. “Everything I create is meant to help families.”
Helping the environment and having a meaningful impact on her community are also priorities for Thiffeault.
In the last two years, she’s helped plant 200 trees around Quebec to offset CO2 emissions generated from having her products manufactured and shipped from China.
Additionally, her commitment to social impact extends to a three-year partnership with a local association for people with disabilities. Once a month, approximately 10 participants sign up to help assemble pouches into shipping boxes. Thiffeault loads her car with materials and works alongside the volunteers, creating meaningful work opportunities in her small community. In return, she helps finance the association’s activities and events.
“I cannot just sell things to sell things; it has to be meaningful for me,” she added.