Global Selling

Liquid Rubber’s big bet on selling to DIY-ers pays off

The Canadian waterproofing company wasn’t turning a profit selling commercially, so a new owner guided the company to sell directly to DIY consumers through Amazon. Now annual revenue grows consistently 25% and the workforce has doubled in three years.

Feb 4, 2026

3 min read

Moong Pani achieves 5x sales growth and cross-border expansion with Amazon

Four-person Canadian team manufactures sprouted mung bean broth, building a loyal Subscribe and Save following and testing international markets with Amazon.

Jan 23, 2026

3 min read

Maholi wakes up a new sales channel for its premium bedding products

After decades as a Toronto-based bedding manufacturer, Maholi started selling to consumers in the Amazon store in Canada. In a year, sales hit $1 million and continue to grow 15% annually.

Jan 9, 2026

4 min read

The entrepreneurial brothers who grew a farmers market tea stall into a multi-million-dollar cult brand

For the founders of Kolkata Chai Co, chai is more than a business. It’s a community, one they’ve grown with help from Amazon.

Dec 19, 2025

2 min read

A natural deodorant brand discovers the smell of success with Amazon

What started as a search for toxin-free deodorant turned into PiperWai, a best-selling brand beloved by Amazon customers

Dec 11, 2025

2 min read

With a tractor and AI tech, rural Texas business sells hand-crafted fragrances in the Amazon store

Julia Kahlig-Garuba launched her fragrance business, Herb & Root, after a backpacking trip to Morocco. She’s grown it to $1M+ using Amazon’s AI tools.

Nov 21, 2025

4 min read

Fort Worth small business rides the electric vehicle wave early through Amazon

Edward Morgan bootstrapped his company while electric vehicles revved up. Now Amazon is helping him get his residential EV chargers in the hands of consumers globally.

Nov 17, 2025

3 min read

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$2.5 trillion in sales and counting: Celebrating 25 years of Amazon’s partnership with independent sellers

A pivotal decision to invite independent sellers into Amazon’s store in 2000 has driven tremendous business growth for entrepreneurs while transforming the retail industry.

Nov 6, 2025

5 min read

This pet-loving entrepreneur turned a little-known toy into one of Amazon’s best-selling pet products

Using Amazon’s ad tools and data to find his target customers, Snuggle Puppy’s CEO has grown the brand 10x in nine years.

Oct 24, 2025

2 min read