Job Creation

Liquid Rubber’s big bet on selling to DIY-ers pays off

The Canadian waterproofing company wasn’t turning a profit selling commercially, so a new owner guided the company to sell directly to DIY consumers through Amazon. Now annual revenue grows consistently 25% and the workforce has doubled in three years.

Feb 4, 2026

3 min read

The toeless sock that helps women around the world stand tall

Crafted ethically in Colombia, Tucketts’ patented toeless design enhances stability, comfort, and style—empowering women with every step.

Jan 30, 2026

1 min read

At 50, this mompreneur launched a pet testing kit in the Amazon store. It’s now a $11M brand.

By embracing Amazon’s newest tools, 5Strands founder Lisa Blaurock has grown her business 20% year over year.

Dec 30, 2025

2 min read

Georgia workshop finds national success in the Amazon store

Savannah father and son leverage Amazon’s suite of services to grow their premium men’s accessories brand.

Dec 5, 2025

3 min read

How a former teacher turned a history lesson into a best-selling skincare brand

Drawing on traditional ingredients to heal her own skin, the founder of Hearth and Homestead created an Amazon hit.

Nov 26, 2025

1 min read

Fort Worth small business rides the electric vehicle wave early through Amazon

Edward Morgan bootstrapped his company while electric vehicles revved up. Now Amazon is helping him get his residential EV chargers in the hands of consumers globally.

Nov 17, 2025

3 min read

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$2.5 trillion in sales and counting: Celebrating 25 years of Amazon’s partnership with independent sellers

A pivotal decision to invite independent sellers into Amazon’s store in 2000 has driven tremendous business growth for entrepreneurs while transforming the retail industry.

Nov 6, 2025

5 min read

From sellers to solution providers: fueling business expansion

When Amazon gave sellers access to its technology, they built tools to solve their own challenges. That decision created a new industry now driving billions in small business growth.

Nov 3, 2025

4 min read

Teaching kids about business leads mom to create hit beauty brand

In lieu of an MBA, the founder of 1818 Farms learned how to run a business with help from Amazon Seller University.

Oct 29, 2025

3 min read