When Amazon gave sellers access to its technology, they built tools to solve their own challenges. That decision created a new industry now driving billions in small business growth.
Industry veteran April Wachtel launched Cheeky Cocktails to bring bar-quality mixers to home bartenders—and uses a dual Amazon strategy to keep up with demand.
Using the data Amazon provides to sellers to make informed business decisions, founder Sarah Parks has transformed ZenToes from a simple solution for her aunt’s foot pain into a market leader found in stores across America.
