Perspectives

2 min read

After 30+ years in business, Melinda’s finds a new following in the Amazon store

The hot sauce company launched its Amazon Brand Store and it soon became their second highest sales channel, consistently growing sales 35% each year.

Melinda's | Dallas, TX
5 min read

$2.5 trillion in sales and counting: Celebrating 25 years of Amazon’s partnership with independent sellers

A pivotal decision to invite independent sellers into Amazon’s store in 2000 has driven tremendous business growth for entrepreneurs while transforming the retail industry.
4 min read

From sellers to solution providers: fueling business expansion

When Amazon gave sellers access to its technology, they built tools to solve their own challenges. That decision created a new industry now driving billions in small business growth.
3 min read

Teaching kids about business leads mom to create hit beauty brand

In lieu of an MBA, the founder of 1818 Farms learned how to run a business with help from Amazon Seller University.

1818 Farms | Mooresville, AL
3 min read

A viral moment sent sales soaring 6,000% at this U.S.-sourced dog treat company. Amazon helped them keep up.

Family-run Gaines Family Farmstead, which turns American farm ingredients into all-natural “pup-cycled” snacks, relies on Amazon’s seller tools to deliver nationwide.

Gaines Family Farmstead | Birmingham, AL
2 min read

This pet-loving entrepreneur turned a little-known toy into one of Amazon’s best-selling pet products

Using Amazon’s ad tools and data to find his target customers, Snuggle Puppy’s CEO has grown the brand 10x in nine years.

Snuggle Puppy | Sarasota, FL
4 min read

Update to U.S. Referral and Fulfillment by Amazon fees for 2026

Our focus on inventing powerful tools and services that fuel seller success while lowering costs and improving efficiency allows us to continue to provide sellers with a great value.
2 min read

The pint-sized foodie that grew up to run a Jambalaya empire in the Amazon store

With Amazon, the founder of Jambalaya Girl has been able to share her family recipes internationally.

Jambalaya Girl | New Orleans, LA
2 min read

Using Amazon as a testing ground, this founder discovered her bug-repellent fashion line had legs

Bugged by bug bites, the founder of Pang Wangle designed stylish, insect-repellent clothing, and used Amazon’s seller tools to build a following.

Pang Wangle | New Orleans, LA

Perspectives

From first-time entrepreneurs to global brands, Perspectives takes us inside the experience of independent sellers in the Amazon store.