Ecommerce shift brings Ali + Oli founders quality family time

Watch the video to hear how Ali + Oli founders grew a small business while focusing on family.

Married couple Oliver and Alejandra James bring complementary personalities to their Miami-based baby product business, Ali+Oli.

“I handle most of the physical, and she does most of the brain work,” Oliver said. “She’ll love that answer.”

As co-founders and parents of three, they were looking for ways to spend more quality time together as a family. Ultimately, they pivoted from their brick-and-mortar business and started selling online, including in the Amazon store.

They were all smiles when they shared that the shift has given them the freedom to do more of what they love—focus on their family and expand on their collection of innovative products, like their stackable snack bowl sets and star-shaped binky holders.


Ali + Oli founders bring products to market from their home office.