Written by: Dharmesh Mehta, Vice President, Worldwide Selling Partner Services
Independent sellers continue to thrive by selling in Amazon’s store. In a few weeks, we will celebrate 25 years of partnering together to provide customers with amazing selection, great prices, and unbelievable convenience. Over those 25 years, independent sellers have generated more than $2.5 trillion in sales in Amazon’s store. Today, more than 60% of the sales in Amazon’s store come from independent sellers – most of which are small and medium-sized businesses – who are creating jobs, strengthening local economies, and bringing innovative products to customers worldwide. In fact, independent sellers now employ over 2 million people in the U.S. in support of their Amazon selling businesses. This impressive growth reinforces why we continue to invest in building tools, services, and infrastructure that support sellers’ long-term success.
Near the end of each year, we provide our selling partners with an update on changes to Referral, Fulfillment by Amazon (FBA), and other fees related to selling in Amazon’s store. These updates are designed to further enhance our partnership in serving customers, enable sellers to build thriving businesses, and create long-term value for sellers and our store. Each year, we look for opportunities to better align our fee structure and rates to our underlying costs, create more granularity to offer lower fees where our costs are lower, and create more options for sellers to lower their fees by optimizing their operations. We also continue to look for ways to provide sellers with more stability and reduce their operational costs.
In 2026, we will slightly increase our average fee rates. At a time when inflation and cost increases continue to impact the retail industry, our innovations to drive down our costs enable us to only make a slight average increase in our fees – about $0.08 per unit sold in our store, or less than 0.5% of an average item’s selling price. This is significantly less than inflation and far less than the increases announced by other carriers. At the same time, we are not introducing any new fee types, and are providing earlier access to improved tools for understanding fees and optimizing profitability.
We continue to make large investments in programs and tools that support long-term growth for our selling partners by strengthening the value we deliver for customers by working together. Amazon only succeeds if our selling partners succeed, and I continue to be grateful for our amazing partnership.
Below is the full letter we shared with sellers outlining the 2026 fee updates.
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Title: 2026 Updates to U.S. Referral and Fulfillment by Amazon Fees
We want to thank you for your continued partnership in serving customers with amazing products, great prices, and convenient delivery. Our partnership has driven record-breaking sales for independent sellers like you.
We’d like to share our 2026 updates to US Referral and Fulfillment by Amazon (FBA) fees.
In 2026, FBA fees will increase by an average of $0.08 per unit sold, or less than 0.5% of an average item’s selling price. This is on top of no increase in US Referral and FBA fees in 2025. We have been working hard to drive innovation and efficiencies that keep costs down, which helps keep fee increases low for you. Our fee changes are significantly less than inflation and less than the 3.9%-5.9% annual cost increases from other major US carriers during the last two years.
We continue to better align our fee structure and rates to our underlying costs. We’ve created more granularity in our fee structure so we can offer lower fees where our costs are lower, and higher fees where we provide enhanced services or additional value that come at a higher cost. This includes investing in improved forecasting, inventory placement, and automation that drives faster delivery promises and higher sales for billions of products fulfilled through FBA. We’ll also add new returns features, reduce defects that cause missing and damaged inventory, and provide faster removals processing. You also gain the opportunity to achieve lower fee options where it makes sense for your business, including by updating your product packaging, selecting lower cost inbound shipment options, and maintaining healthy inventory levels.
We continue to focus on providing you with stability by minimizing your operational burden and costs. There will be no new FBA fee types in 2026, and we’re providing earlier notice and improved tools to make it easier for you to optimize your sales and profitability. To understand how these changes will impact your business, you can use the Revenue Calculator and Fee and Economics Preview report which are being updated with the 2026 rates. You can also use the new Profit Analytics dashboard to get a detailed view of your unit economics, including the ability to see how fee changes impact each of your products.
You have at least 90 days before any fee increases take effect.
For specific fee change details, go to 2026 US Referral and Fulfillment by Amazon Fees. Unless otherwise noted, all changes will be effective January 15, 2026.
Thank you for selling in Amazon’s store. Your success remains our priority as we continue to provide enhanced capabilities to support your business growth and provide a great value. We appreciate your partnership and look forward to an even greater year of seller success in 2026.
Amazon Selling Partner Services team