The success of a business often depends on managing costs while growing your business. At Accelerate 2025, Amazon’s annual conference for independent sellers, the company introduced new AI-powered tools and program updates designed to help businesses do both. Today’s announcements include intelligent AI assistants, advanced business analytics, enhanced seller support, and supply chain improvements that are expected to eliminate significant operational costs for sellers.
AI-Powered Innovation
The centerpiece of these innovations is Seller Assistant, which now features agentic capabilities – enabling it to understand context, evaluate complex problems, and apply reasoning. Seller Assistant can set goals, develop strategies, and with permission, take action on behalf of sellers. It is an expert in selling, personalized to each seller’s unique needs, continuously monitoring their business, working toward sellers’ goals, simplifying their experiences, and saving them valuable time.
“Like any good assistant, it’s going to learn and adapt based on how you run your business. Sometimes working in the background, sometimes acting for you, sometimes offering suggestions, but always there, hard at work,” said Mary Beth Westmoreland, VP World Wide Selling Partner Experience.
Custom Analytics
Custom Analytics is Amazon’s new, free personal data workbench for sellers, bringing together more than 100 metrics that were previously spread across 15 different reports in Seller Central. While Amazon constantly works to provide sellers with simple and actionable insights, sellers sometimes want to dig deep into the data, and Custom Analytics provides a powerful way to do just that. From sales and traffic data to inventory and promotion performance, with Custom Analytics Sellers can drag and drop attributes, mix and match data to surface powerful insights and analyze how different aspects of their business work together, with new visualization features that make it easy to spot trends and compare performance across different time periods.
“Custom Analytics gives you the power to dive deep and understand your business your way. No more piecing together different reports. Simple and powerful tools make it a snap to connect and analyze data to help you make better decisions,” said Priya Padmanabhan, VP of Infra and Financial Services.
Profit Analytics
Amazon introduced Profit Analytics this year to help sellers who wanted deeper insights into their business costs and profitability. The tool consolidates cost data from multiple sources like advertising spend, refunds and returns, including costs from other sales channels, to give sellers a full understanding of their profitability. It allows sellers to dive deep into their financials, and leveraging new AI-capabilities, Profit Analytics will recommend actions sellers should take to reduce costs and grow their bottom line – from turning off poor-performing ad campaigns, to improving their inventory health, to so much more. Sellers will even be able to model “what-if” scenarios in real time and see how different decisions might affect their growth and profitability.
“Profit Analytics is like having a GPS guiding you toward profitability. It shows you where you are, where you’re headed, and the best route to get there,” said Sanjay Balakrishnan, VP of World Wide Seller Fees.
Supply Chain Efficiency
Through continued improvements in delivery speed and fulfillment network reliability, Amazon found a new opportunity to help sellers save money. Amazon announced that it is ending commingling within Fulfillment by Amazon (FBA), a program designed to optimize for delivery speed and customer purchases by fulfilling a product from in-region sellers, and as a result, brand owners will no longer need to apply an FBA sticker to products that have a manufacturer barcode (e.g., UPC, ISBN) when sending inventory to Amazon fulfillment centers. This move to “stickerless” inventory management is expected to save sellers approximately $600 million annually, while giving sellers more flexibility in managing their inventory across different sales channels.
Eliminating Issues that Result in Support Contacts
Amazon is constantly looking to understand the “root cause” defect or issue that led to sellers having to contact Amazon’s Seller Support for assistance. By fixing these root causes, Amazon is able to eliminate future instances where sellers would have had to contact Amazon for help. Amazon announced that this year, they would eliminate defects and issues that would result in 25 million fewer times that sellers would need to reach out for support from Amazon.
These new tools and updates are just a small sample of the many ways that Amazon is continuing to provide sellers with a great value by helping them save time and money. From AI assistants to better analytics and simpler inventory management, Amazon is making it easier for businesses to succeed in their store.