Written by Dharmesh Mehta, Vice President, Worldwide Selling Partner Services
Near the end of each year, we provide our selling partners with an update on the upcoming changes we are making to our referral and Fulfillment by Amazon (FBA) fees. These changes are designed to further enhance our partnership in serving customers, enable sellers to build thriving businesses, and create long-term value for sellers and our store.
Looking back at 2024, we made a number of meaningful fee changes, including lowering our fulfillment fees for all low-priced products, lowering referral fees for low-priced apparel items, and evolving our fulfillment fee structure to separate inbound and outbound fees so we could provide sellers with more options that better align with our underlying costs. These changes have increased the availability and sale of low-priced products and contributed to the fastest Prime shipping speeds to date. We recognize that these changes have required adjustments to sellers’ operations, and we appreciate their partnership in adapting to these new services and fees. As a result of this partnership and the improved customer experience, we’re proud to report that independent sellers have seen record-breaking sales in our store, and more sellers are seeing year-over-year sales growth. We have also found that as sellers adapt to the new fee structure and select the options that work best for them, they are paying Amazon an average of $0.05 less per unit than they were a year ago.
As we look to our 2025 seller fee changes, our focus is on continuing to partner together to delight customers and on providing our selling partners with a great value that helps their businesses thrive. After a year that had a number of fee changes for sellers to adapt to, for 2025, we are providing more stability in our fees so sellers can prioritize growing their businesses and leveraging our latest innovations. While we continue to see impacts from inflation and are making our biggest ever investment in pay and benefits for our fulfillment and transportation employees, we have also continued to invest in lowering our costs to serve. As a result, we are not introducing any new fee types or increasing referral or FBA fees, and we will decrease some fees and add new benefits to further support sellers and new selection growth.
We will continue innovating upon how we provide an amazing shopping and selling experience while also providing sellers with a more predictable cost structure and even greater value to support their growth and streamline their operations.
Below you can read the full email we are sending to our selling partners outlining the fee updates we are implementing for 2025.
_______________________________________________________________
Subject: 2025 Updates to US Referral and Fulfillment by Amazon Fees
Preheader: Preview the changes coming next year
As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfillment fees for all low-priced products, lowered referral fees for low-priced apparel items, and invested heavily in our supply chain services, including the regionalization of our inbound fulfillment network, improved placement and forecasting, and more efficient operations. As you leveraged these new capabilities and adapted your operations, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date. Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon’s store, with even more sellers growing their sales year-over-year.
We also recognize these changes and new fee types introduced complexity, requiring some of you to modify your operations, invest in different packaging, and navigate additional business decisions. With this in mind, in 2025, we want to focus on simplicity and stability, minimizing your operational burden and costs, while continuing to work together to delight customers and drive growth for your business.
While inflation continues to impact our expenses and we made the biggest ever investment in pay and benefits for our fulfillment and transportation employees, we have also continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.
As a result, we will not increase US referral and FBA fees and will not introduce any new fee types. We will also lower some fees and provide additional benefits to support new selection growth. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences -- including improving your fee calculators and fee preview tools, enhancing the FBA inbounding experience with features that estimate transportation costs and recommend the most cost-effective shipping options to Amazon, and more, so that you can more easily understand and optimize your business.
Summary of 2025 fee changes
- We are lowering inbound placement service fees for large bulky-size products an average of $0.58 per unit for minimal shipment splits. For details, go to the Inbound placement service fee page. This change is effective January 15, 2025.
- We will waive the inbound placement service fee for new parent ASINs that qualify for the FBA New Selection Program and are included in shipments created between December 1, 2024 to March 31, 2025. These items will be exempt from the inbound placement service fee up to the first 100 inbounded units per new parent ASIN. For details, go to the Inbound placement service fee page.
- We are introducing more incentives for adding certain new selection in our store. We will enhance the New Seller Incentives and FBA New Selection programs with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.
Other than these three updates, our US referral and FBA fee types and rates will not change. For a summary of all 2025 fees, go to amazon.com/selling-fee-changes.
We’re excited to continue providing you with a great value and are committed to your ongoing success selling in Amazon’s store. We appreciate your partnership and look forward to an even greater year of seller success in 2025.
Amazon Selling Partner Services team