Perspectives

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Others smelled two stinky dogs. These pet owners smelled success.

Founded by two pet lovers, Frankie & Paisley set out to soothe dogs with itchy skin and stubborn odor. With help from Amazon’s seller tools, they’ve reached pet parents nationwide.

Dec 17, 2025

2 min read

This eco-minded dog lover’s stylish bag became an Amazon hit—and a media sensation

With a clever idea and smart design, Puppington’s dog-walking kit became a national bestseller, and one of Oprah’s favorite things.

Dec 12, 2025

1 min read

A natural deodorant brand discovers the smell of success with Amazon

What started as a search for toxin-free deodorant turned into PiperWai, a best-selling brand beloved by Amazon customers

Dec 11, 2025

2 min read

Georgia workshop finds national success in the Amazon store

Savannah father and son leverage Amazon’s suite of services to grow their premium men’s accessories brand.

Dec 5, 2025

3 min read

Young Austin inventor built a million-dollar global business for dog owners

Shannon Ross launched Springland Pets after spotting a gap in stylish, functional dog products. She tapped into Amazon to grow sales to $1M+ and protect her product from copycats.

Dec 4, 2025

3 min read

For this Amazon Force for Good winner, doing good isn’t a side project. It’s the model.

Bloom daily planners creates customer-inspired products while supporting women’s reentry programs.

Nov 26, 2025

2 min read

With a tractor and AI tech, rural Texas business sells hand-crafted fragrances in the Amazon store

Julia Kahlig-Garuba launched her fragrance business, Herb & Root, after a backpacking trip to Morocco. She’s grown it to $1M+ using Amazon’s AI tools.

Nov 21, 2025

4 min read

Perspectives

Two Woman Entrepreneurs Receive $10K Each from the Enthuse Foundation to Grow Their Amazon Businesses

Nov 19, 2025

4 min read

Perspectives

Chica Beauty sees double-digit annual growth on Amazon, now expanding to Mexico

San Antonio sisters launched Chica Beauty with inspiration from their grandmother and a goal of spreading authenticity and confidence among Latin women.

Nov 17, 2025

3 min read

Fort Worth small business rides the electric vehicle wave early through Amazon

Edward Morgan bootstrapped his company while electric vehicles revved up. Now Amazon is helping him get his residential EV chargers in the hands of consumers globally.

Nov 17, 2025

3 min read

Perspectives

From first-time entrepreneurs to global brands, Perspectives takes us inside the experience of independent sellers in the Amazon store.