Perspectives
From first-time entrepreneurs to global brands, Perspectives takes us inside the experience of independent sellers in the Amazon store.
More from Amazon
Amazon’s first Trustworthy Shopping Experience Report shares new details on how we protect customers, brands, and selling partners across our global store.
In 2025, Amazon invested more in the U.S. than ever before
Through a partnership with Playlab AI, Amazon is helping educators and students across the U.S. gain hands-on experience with AI while participating in the White House Presidential AI Challenge.
A pivotal decision to invite independent sellers into Amazon’s store in 2000 has driven tremendous business growth for entrepreneurs while transforming the retail industry.
New Oxford Economics research reveals communities with Amazon facilities experience more business growth, higher wages, and reduced need for public assistance.
The kits are produced for local first responders to use in the aftermath of disasters, designed to be as simple as flipping a light switch.
Amazon launches new AI customs tools and expands its fulfillment offerings for Walmart, Shopify, and SHEIN, helping sellers simplify their supply chain and better serve customers across their channels
Amazon extended its free home food delivery commitment through 2028 to help millions of families access nutritious food.
The initiatives closely align with Amazon’s ongoing efforts and investments.
More than 60% of sales in Amazon’s store come from independent sellers like this North Dakota brand, which tapped into Amazon’s small-business tools to sell online and in retailers like Whole Foods Market.