When Agathe and David Dupont found themselves wrestling with the challenge of finding affordable, quality cloth diapers for their newborn, they launched La Petite Ourse (The Little Bear) in their hometown of Longueuil, Quebec. Over a decade later, families are buying their full line of adorable cloth diapers through their French and English website, in the Amazon store and 250 other retailers.
Now, in the last few months, they’ve tapped into Amazon’s AI tools to scale their operations efficiently and connect with parents around the world who want sustainable, affordable cloth diapers. The independent seller has integrated AI solutions across the business, from inventory management to advertising optimization.
“The time saved has allowed our team of four to shift focus toward high-impact tasks such as product development, improved sourcing, and global expansion planning,” said David Dupont, co-founder of La Petite Ourse. “Amazon’s AI tools have not only minimized repetitive work but also empowered us to scale with clarity and confidence.”
The family-run business uses Amazon’s AI-enhanced inventory forecasting to optimize product stock levels, helping predict customer demand more accurately and reduce overstock and stockout risks. This has improved cash flow and customer experience, said Dupont.
AI also transformed their advertising strategy in the Amazon store. La Petite Ourse optimizes their budget allocation and focuses on high-performing keywords and audiences resulting in “significantly improved product visibility, strengthened brand recognition, and contributed to consistent sales growth,” Dupont adds.
Customer education is also a priority for La Petite Ourse, so they use Amazon’s Premium A+ Content for interactive product pages to answer common customer questions and showcase cloth diapering benefits, including sustainability. “Customers spend more time exploring our listings, engagement has increased, and we’ve seen a noticeable improvement in conversions,” says Dupont.
Amazon now represents 40% of their total sales, with consistent year-over-year growth. Orders have jumped from 3-5 per day to 8-10 per day, with sales doubling in their first three quarters selling in the Amazon store.
“Amazon has been a key channel in expanding our customer base,” explained Dupont. “It has allowed us to connect with families who might not have found us otherwise, giving us the ability to share our sustainable solutions with a broader, global audience.”
Fulfillment by Amazon (FBA) also supports La Petite Ourse’s growth and scale by handling storage, fulfillment, and customer service. The company plans to expand internationally using Amazon Global Logistics (AGL), focusing on markets where eco-conscious parenting is growing, including the U.S. and parts of Europe.
Despite global growth, La Petite Ourse maintains strong ties to their Longueuil roots, supporting local women’s shelters and children’s foundations while keeping their design team, operations, and customer service in Quebec.
The business also focuses on sustainability and uses eco-friendly materials like bamboo and recycled fabrics whenever possible. To make the products affordable to all families, they work with their suppliers to keep costs low without compromising quality and routinely offer starter kits and other promotions.
La Petite Ourse plans to continue expanding their product lines and explore new global markets and digital tools to serve their customers.
“Initially, Amazon was just a small part of our sales mix, but its contribution has expanded significantly as we optimized our listings, improved logistics through FBA, and scaled our advertising and content strategies,” says Dupont. “It has become a key channel in our overall business strategy and continues to play a vital role in our long-term growth.”