Small businesses, thriving communities - Amazon Selling Partners

2024 Small Business Empowerment Report

The CEO spicing up the supply chain with fair trade turmeric

The founder of Diaspora Spice Co is committed to paying family-owned farms a living wage—and is using Amazon’s content tools to spread the message.

Jun 27, 2025

1 min read

The viral home brand selling a sense of well-being—one soap dispenser at a time

Jun 27, 2025

1 min read

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Amazon tools help East Hampton small business bridge seasonal growth challenges

Jun 27, 2025

2 min read

The adventurer-turned-coffee entrepreneur who gets his buzz from giving back

Jun 26, 2025

2 min read

Programs

One of the most important programs that we leverage on Amazon is Fulfillment by Amazon. Amazon handles all of our shipping and handling to the customers for us. So that has allowed us to launch our games globally. We have our products in the UK, in Canada, in Australia.

— Alfred Mai, Founder & CEO of ASM Games

Programs

Amazon Advertising has been a fantastic tool. It’s a great way to get your product out in front of the customer very quickly. You can do it with video ads or search ads. There are a lot of options available.

— Angus Junkin, CEO of Garden Tutor

Programs

We actually sell on Amazon not just in the US but we’ve expanded with Amazon throughout the world. That’s been successful for us in terms of growing the business and getting our brand exposed to more people from different countries and different cultures.

— Alexander Fedorowicz, Founder & CEO of QRxLabs

Programs

I love Seller Forums—it has been a really nice resource to have. The community is pretty awesome. I usually spend an hour a day just seeing what challenges other sellers are facing.

— Scott Fleming, Owner & Inventor of Stoveshelf

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More than 60% of sales in Amazon’s store are from independent sellers - most of which are small and medium sized businesses

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Since 2006, sellers have shipped over 80 billion items with Fulfillment by Amazon

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Independent sellers in the U.S. averaged more than $290,000 in annual sales in Amazon’s store

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Independent sellers employed over 2 million people in the U.S.

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Over the last 25 years, US-based independent sellers have exported more than 2 billion items globally across Amazon’s stores

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More than 55,000 independent sellers generated over $1 million in sales in 2024

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In 2024, over 9 billion items sold in Amazon’s store have arrived on the same or next day globally

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Shipping with FBA cost 70% less per unit than comparable premium options offered by other major US carriers

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Sellers in rural areas and small towns grew sales more than 30% year-over-year

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Small businesses,thriving communities

Small businesses,
thriving communities