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    <title>Liquid Rubber’s big bet on selling to DIY-ers pays off</title>
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    <description>The Canadian waterproofing company wasn’t turning a profit selling commercially, so a new owner guided the company to sell directly to DIY consumers through Amazon. Now annual revenue grows consistently 25% and the workforce has doubled in three years.</description>
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    <lastBuildDate>Thu, 13 Aug 2026 21:10:49 GMT</lastBuildDate>
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